Broadband & awareness of provenance required for diversification if we are to beat brexit

Guaranteed Irish is calling on the Government to address the “digital divide” for their members who are based in broadband blackspot’s throughout Ireland.

While the National Broadband plan programme is in place, the speed remains slow and non-existent for many Guaranteed Irish business members who are already struggling with currency fluctuations, on the eve of Brexit. Further uncertainty awaits them from the USA for those who export there. Ireland needs to get its house in order to survive the challenges of 2017.

While advice this week from Enterprise Ireland, is to look to new markets to remove the dependency on the UK, for many of our smaller business’s based in Ireland, this is proving difficult without efficient and reliable broadband. While the plan for national broadband is welcomed, it might prove too late for some small business’s especially those located away from Dublin and other better served areas. In the interim, Guaranteed Irish is looking for support from the government for their members in a national and international awareness campaign of the benefits of doing business with Ireland, which will showcase their members.

Members include International as well and indigenous business who have a long term commitment to Ireland and its people.

The ambitious PR and digital plan of activities showcases Ireland as a better place to do business focusing on its diversity and inclusion, high calibre of talent and its strong international reputation ( which is worn as a badge of honour by many international companies located   here). Business who showcase their provenance acknowledge it is a distinct competitive advantage in the International market place. Guaranteed Irish wish to promote and market their members on a larger scale in the shadow of Brexit, on the International stage.

It is acknowledged that rural Ireland had been poorly served by fixed-line telecommunications over the past 15 years with more than a quarter of fixed broadband connections still left with download speeds of less than 10 megabits per second (mbps) – the NBP insists on a minimum speed of 30 mbps. Guaranteed Irish is now calling for this process to “ hurry up” and allow their members a fair chance to diversify and save their business.