Consumers
The Guaranteed Irish program was established by the Irish Goods Council in 1975. Since then, this symbol has become one of the most recognized brands in the country appearing on everything from popcorn to bags of sugar and even t-shirts!
In 1982 the European Court ruled against the operation of the scheme by a state funded agency. To continue with this valuable service to industry and the community, in 1984 Guaranteed Irish Limited was formed as an independent non-profit company. To this day Guaranteed Irish continues to promote the ethos of the original program.
Recent research indicated that if every household increased their spend on Guaranteed Irish brands by €4 per week this would create an additional 6,000 jobs*.
By buying goods and services displaying the Guaranteed Irish symbol you are helping to keep jobs in Ireland. Now that makes sense, doesn't it?