Why should your business become a registered member of Guaranteed Irish?
Simply because, the Guaranteed Irish symbol is a unique marketing tool which will help to increase your sales. Research proves that Irish consumers are aware of the importance of buying Irish. They want to buy Irish. The symbol helps them to choose your product or service over that of a competitor while also implying your product is of a superior, Irish, quality.
The following were the key findings of a recent survey conducted by Amarach Research (May 2011);
- Four-in-five members of the Irish public believe that it is more important to buy Irish compared to 5 years ago.
- The vast majority of Irish consumers believe that it is important for Irish companies to highlight the fact that their products or services are Irish. This figure rises to 95% among those who correctly identify the Guaranteed Irish symbol.
- Given two similar services, four-in-five are likely to employ a service with the Guaranteed Irish symbol than one that does not. This sentiment increases with age.
- Almost nine-in-ten would like to see more companies display the Guaranteed Irish symbol. This figure rises to 96% among those who can correctly identify the Guaranteed Irish symbol