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| RTE Advertising |
| We have a commitment of 22 spots of Advertising with RTE over the next two weeks. |
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RTE GUARANTEED IRISH
RTÉ1 Wed 01/09/2010 17:58:00 30 NUACHT
RTÉ1 Thu 02/09/2010 22:45:00 30 WHO DO YOU THINK YOU ARE? (RPT)
RTÉ1 Sat 04/09/2010 20:13:00 30 FILM: YOURS, MINE AND OURS (2005)
RTÉ1 Sun 05/09/2010 13:18:00 30 WINNING STREAK (RPT.)
RTÉ1 Mon 06/09/2010 12:58:00 30 DOCTORS
RTÉ2 Mon 06/09/2010 25:10:00 30 FILM: SOMETHING NEW (2006)
RTÉ1 Mon 06/09/2010 25:15:00 30 THE LATE LATE SHOW (RPT.)
RTÉ1 Tue 07/09/2010 13:40:00 30 HOME & AWAY
RTÉ1 Sat 11/09/2010 23:48:00 30 PEOPLE OF THE YEAR AWARDS
RTÉ1 Mon 13/09/2010 15:22:00 30 FAIR CITY (RPT.)
RTÉ1 Thu 16/09/2010 21:33:00 30 RTE MAIN NEWS
RTÉ2 Sat 18/09/2010 16:35:00 30 SATURDAY MATINEE (FI
RTÉ1 Sun 19/09/2010 16:59:00 30 ROBIN HOOD
RTÉ1 Sun 19/09/2010 25:08:00 30 TBA
RTÉ1 Tue 21/09/2010 19:58:00 30 EASTENDERS
RTÉ1 Sat 25/09/2010 18:15:00 30 RTE NEWS: SIX ONE
RTÉ1 Mon 27/09/2010 14:07:00 30 NEIGHBOURS
RTÉ1 Mon 27/09/2010 14:35:00 30 EASTENDERS (RPT.)
RTÉ1 Mon 27/09/2010 24:28:00 30 ONE TO ONE
RTÉ1 Tue 28/09/2010 16:55:00 30 LEISURE/LIFESTYLE(FA
RTÉ2 Wed 29/09/2010 25:58:00 30 CINE TWO (FILM)
RTÉ1 Thu 30/09/2010 10:43:00 30 DR PHIL
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| Pr Images |
| Dunbia |
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| Guaranteed Irish |
PRESS RELEASE
11th June 2010
Starts
DUNBIA, FIRST RED MEAT FIRM TO GAIN GUARANTEED IRISH STATUS
Leading meat processor, Dunbia, has confirmed its commitment to local produce, by becoming the first red meat processing company in Ireland to gain the ‘Guaranteed Irish’ accreditation.
Dunbia, which has two sites in the Republic of Ireland located in Kilbeggan and Slane, employs around 250 people across its sites in the South, successfully met the strict guidelines to qualify for the accreditation in May 2010.
General Manager for Dunbia’s ROI operations, Padraig Browne, said:
“Dunbia fully understands and supports the aims and objectives of ‘Guaranteed Irish’ and wanted to get involved. We are fully committed to sustaining and developing our business in Ireland and by displaying the ‘Guaranteed Irish’ logo on our products clearly highlights and showcases our commitment to this. We are delighted to gain this accreditation and hope it has some mileage in increasing awareness and demand for top quality, Irish meat products.”
Dunbia officially launched its support of the ‘Guaranteed Irish’ scheme at its factory shop in Kilbeggan where there is an extensive range of top quality Irish meat products on offer. The products carry the ‘Guaranteed Irish’ logo as well as wall displays to further increase consumer awareness.
The second phase for Dunbia is to promote the ‘Guaranteed Irish’ logo on all products despatched from the factory. Dunbia (Kilbeggan) currently exports 90% of its products to 15 countries which will be fantastic exposure for the scheme and a mark of guarantee that Dunbia’s products are 100% Irish.
Tom Rea, Executive Director for Guaranteed Irish, commented:
“We are delighted to be associated with Dunbia, the first red meat processing company to gain the accreditation, and look forward to working together to promote ‘Guaranteed Irish’ in home and export markets.”
Councillor Paul Daly, also at the launch, said:
“It’s great to see businesses like Dunbia continuing to develop in Co Westmeath, safeguarding employment for local people, now and in the future. In these tough economic times, we rely on companies like Dunbia to continue to develop and invest in the future, securing jobs and generating money for the local economy.”
Ends
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| Dunbia |
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| Radio adverts now on air |
Guaranteed Irish have been airing new radio ads recently.
If you've missed them you can click on the links below to catchup. |
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Advert 1
Advert 2
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| Guaranteed Credibility |
| Guaranteed Irish have a supplement out today May 14th, in the Irish independent. |
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The Guaranteed Irish Programme was established by the Irish Goods Council in 1975. Since then, it has become one of the most recognised brands in the country appearing on everything from paint to bread.
Click on this link to read more »
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| It's time to play the green card |
| An article about Guaranteed Irish appeared in a March 22nd issue of The Sunday Times. It says that firms are turning to the Guaranteed Irish logo as consumers seek to boost our local economy. |
Karen McElhinney of 'Love Letters' who signed up to Guaranteed Irish |
| Click on this link to read more » |
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| Sheridans Cheesemongers |
| Sheridans new Packaging |
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| Shop Expo 2008 |
| Bryan Lynch, of Bryan Lynch Salads and Tom Rea of Guaranteed Irish Ltd at the Shop Expo 2008. |
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| Breeo |
| Sample of new packaging from Breeo, Dairygold |
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| Breeo |
| Samples of new packaging from Breeo on Dairygold |
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| Bryan Lynch Salads |
| Pictures of the new vans for Bryan Lynch's company. |
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| Guaranteed Great Irish Brands |
Guaranteed Irish has been featured as a Great Irish Brand in an Irish Independent feature on November 17th 2007.
View a PDF of the feature by clicking here» |
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| TV ads now appearing |
| Guaranteed Irish adverts are now appearing on Television. If you've missed them you can click on the links below to view them online. |
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Advert 1
Advert 2
Advert 3 |
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| The ShelfLife Buy Irish Survey |
Recent research has provided conclusive results that the vast majority of Irish grocery shoppers want to purchase Irish food at every opportunity and favour the introduction of a label to identify food as Irish.
A new independent survey carried out by ShelfLife magazine reveals that over 90% of shoppers say they try to buy Irish food when shopping. Traceability is very important for shoppers with over 9 out of 10 saying it is important to know where their food came from. What is also clear from the survey is that Irish people would like to buy Irish and would like to think that by doing so they are supporting Irish Goods.
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| For the complete ShelfLife article - please click here. |
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| Guaranteed Irish Campaign on RTE Radio |
| Members are supported with promotional and marketing activities that add value to your business, adds value to the New Guaranteed Irish Logo and builds consumer awareness of the New Guaranteed Irish Programme. |
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| To view a copy of the spot times for the Guaranteed Irish Radio campaign please go to the Press Centre |
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| A Marketing Tool in Today's EU |
| The success of Guaranteed Irish has been noticed as far away as Poland, where a similar service is being established. Guaranteed Irish has been asked to attend a seminar in Warsaw and explain how we created an organisation to promote domestic excellence. With Polish accession to the EU in May, the Polish service will ensure that the nation has a competitive advantage at home as well as an opportunity to market goods and services throughout the EU. |
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| Guaranteed Irish opposed to ‘Made in the EU’ label. |
Guaranteed Irish is concerned over the European Commission’s proposed initiative to ensure all products manufactured in the EU carry a mandatory “Made in the EU” label.
The European Commission is still deciding whether to draw up a formal proposal but if it is taken further, traditional national origin marks could be replaced with a generic EU mark. Guaranteed Irish believes that this approach would meddle with market forces and the freedom to choose by both the manufacturer and the consumer.
Many of our members trade on the Irishness and to label products ‘Made in EU’ will as we see it devalue Irish products.
Loosing the opportunity of letting the final consumer know the origin of what he or she is going to buy, is a restriction for many of our manufacturers.
If this proposal is taken forward, Guaranteed Irish will lobby the EU vigorously on behalf of its members.
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