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| Radio adverts now on air |
Guaranteed Irish have been airing new radio ads recently.
If you've missed them you can click on the links below to catchup. |
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Advert 1
Advert 2
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| Guaranteed Credibility |
| Guaranteed Irish have a supplement out today May 14th, in the Irish independent. |
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The Guaranteed Irish Programme was established by the Irish Goods Council in 1975. Since then, it has become one of the most recognised brands in the country appearing on everything from paint to bread.
Click on this link to read more »
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| It's time to play the green card |
| An article about Guaranteed Irish appeared in a March 22nd issue of The Sunday Times. It says that firms are turning to the Guaranteed Irish logo as consumers seek to boost our local economy. |
Karen McElhinney of 'Love Letters' who signed up to Guaranteed Irish |
| Click on this link to read more » |
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| Sheridans Cheesemongers |
| Sheridans new Packaging |
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| Shop Expo 2008 |
| Bryan Lynch, of Bryan Lynch Salads and Tom Rea of Guaranteed Irish Ltd at the Shop Expo 2008. |
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| Breeo |
| Sample of new packaging from Breeo, Dairygold |
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| Breeo |
| Samples of new packaging from Breeo on Dairygold |
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| Bryan Lynch Salads |
| Pictures of the new vans for Bryan Lynch's company. |
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| Guaranteed Great Irish Brands |
Guaranteed Irish has been featured as a Great Irish Brand in an Irish Independent feature on November 17th 2007.
View a PDF of the feature by clicking here» |
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| TV ads now appearing |
| Guaranteed Irish adverts are now appearing on Television. If you've missed them you can click on the links below to view them online. |
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Advert 1
Advert 2
Advert 3 |
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| The ShelfLife Buy Irish Survey |
Recent research has provided conclusive results that the vast majority of Irish grocery shoppers want to purchase Irish food at every opportunity and favour the introduction of a label to identify food as Irish.
A new independent survey carried out by ShelfLife magazine reveals that over 90% of shoppers say they try to buy Irish food when shopping. Traceability is very important for shoppers with over 9 out of 10 saying it is important to know where their food came from. What is also clear from the survey is that Irish people would like to buy Irish and would like to think that by doing so they are supporting Irish Goods.
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| For the complete ShelfLife article - please click here. |
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| Guaranteed Irish Campaign on RTE Radio |
| Members are supported with promotional and marketing activities that add value to your business, adds value to the New Guaranteed Irish Logo and builds consumer awareness of the New Guaranteed Irish Programme. |
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| To view a copy of the spot times for the Guaranteed Irish Radio campaign please go to the Press Centre |
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| A Marketing Tool in Today's EU |
| The success of Guaranteed Irish has been noticed as far away as Poland, where a similar service is being established. Guaranteed Irish has been asked to attend a seminar in Warsaw and explain how we created an organisation to promote domestic excellence. With Polish accession to the EU in May, the Polish service will ensure that the nation has a competitive advantage at home as well as an opportunity to market goods and services throughout the EU. |
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| Guaranteed Irish opposed to ‘Made in the EU’ label. |
Guaranteed Irish is concerned over the European Commission’s proposed initiative to ensure all products manufactured in the EU carry a mandatory “Made in the EU” label.
The European Commission is still deciding whether to draw up a formal proposal but if it is taken further, traditional national origin marks could be replaced with a generic EU mark. Guaranteed Irish believes that this approach would meddle with market forces and the freedom to choose by both the manufacturer and the consumer.
Many of our members trade on the Irishness and to label products ‘Made in EU’ will as we see it devalue Irish products.
Loosing the opportunity of letting the final consumer know the origin of what he or she is going to buy, is a restriction for many of our manufacturers.
If this proposal is taken forward, Guaranteed Irish will lobby the EU vigorously on behalf of its members.
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