Guaranteed Irish has launched a campaign today encouraging shoppers to ‘buy GI’ this Christmas.
The organisation is calling on consumers to purchase gifts and foods from its member businesses.
Guaranteed Irish has 300 members nationwide, with almost a quarter of those represented in the gift industry, from up-and-coming designers to leading international food brands.
Commenting today, Brid O’Connell, CEO of Guaranteed Irish, said: “The average household spends €2,500 at Christmas. This goes not only towards gifts, but also food and other festive treats.
“Research we conducted with Amárach Research showed that spending an extra €4 a week on Guaranteed Irish could create up to 6,000 new jobs.
“Our message to shoppers this Christmas is to be selective about what you buy and where you buy it from. When you ‘buy GI’ for Christmas gifts and for the Christmas dinner, you support businesses and brands that are making a tangible and valuable contribution to Irish life.
“Whether you’re shopping online or on your local high street, think about whether the money you’re spending is contributing to creating jobs, supporting communities and showcasing Ireland’s success – particularly if you’re sending gifts overseas.
Showcasing GI Members in the Lead-Up to Christmas
Throughout November and December, Guaranteed Irish will shine a spotlight on its members in the gift industry, encouraging consumers to ‘buy GI’.
The ‘Guaranteed Irish Village’ returns to Gifted, the Contemporary Craft and Design Fair, which takes place at the RDS in Dublin from 5th to 10th December.
With several of the organisation’s members exhibiting at the event, the GI Village is a celebration of quality Irish craft and Irish design. It will host a range of gifts, from Irish fashion and jewellery to artisan food hampers and beauty products.