Guaranteed Irish recently launched its ‘Brand Activation Champion‘ initiative in recognition of member brands’ exemplary advocacy of the Guaranteed Irish symbol. Each month Guaranteed Irish will be heroing their business members’ best use of the symbol with a ‘Brand Activation Champion’ prize in association with The Irish Times, Innovate Solutions and a certificate of recognition.
Guaranteed Irish is delighted to award its first brand advocacy award for the month of June to Frank and Honest Gourmet Coffee Company for its stellar TV ad and exemplary advocacy of the Guaranteed Irish symbol throughout their recent advertising campaign.
Rosemary Walsh Marketing Manager, Frank and Honest commented on the win, ‘The new advertising campaign for Frank and Honest promotes the brand’s commitment to sustainability in the tongue-in-cheek humour the brand has become famous for. It also highlights the fact that Frank and Honest is an accredited Guaranteed Irish brand which supports local jobs and communities in Ireland. Frank and Honest coffee is available in Centra and SuperValu stores nationwide.’
To celebrate the Guaranteed Irish Brand Activation Monthly Award Winners, The Irish Times will feature each winner on the last Monday of the month in the main paper. This will also appear in the E-paper. The company will also receive a market research fund from Irish food research company, Innovate Solutions. The Award is worth €10,000 per month to one member that demonstrates their use of the Guaranteed Irish symbol across their communications and packaging.
Are you ready to get behind the symbol?
We’re calling on all members to showcase the Guaranteed Irish symbol on your packaging, Point of Sales and promotional material, fleet, social media, PR and website. Get in touch today, or tag us on social to be heroed this month for best use of the symbol! Email us today firstname.lastname@example.org to get your nominations in.