Guaranteed Irish: Future Focused

Founded by the late former Uachtarán na hÉireann Patrick Hillery, former Chairman of Guaranteed Irish Norman Kilroy, the late Professor Charles Dillon former Chairman of ESB, the late Dr Paddy Moriarty former Chairman & Chief Executive of ESB in December 1974, Guaranteed Irish become a household name.

Guaranteed Irish originated as a campaign by the Irish Goods Council. A decade later, Guaranteed Irish became an independent non-profit organisation in 1984 and was launched by the late former Uachtarán na hÉireann Patrick Hillery. The view was that Irish consumers could show loyalty to domestic businesses by buying goods produced here in Ireland.

Over four decades, the Guaranteed Irish symbol has become one of the most recognised symbols in the country. In 2017, Guaranteed Irish was rebranded and relaunched with the original logo from the campaign’s inception. The brand evolved and has repositioned itself in today’s global economy by opening up membership to international companies operating in Ireland who create sustainable jobs and are committed to Ireland’s global reputation.

Today the Guaranteed Irish symbol is the hallmark of the most highly esteemed brands in Ireland.

We’re grateful to our founding members for, in 1974, having the vision and foresight to recognise the importance of commending businesses that create quality jobs and add value to local communities.

  • Guaranteed Irish member companies now directly employ over 71,390 people in Ireland
  • Members generate a turnover of €11.2bn in Ireland
  • Member companies generate a turnover of €26.2bn, globally
  • 50% of members currently export, primarily to the UK, US and mainland Europe
  • With 550 + members and growing, we believe that we are #AllTogetherBetter

Guaranteed Irish is one of Ireland’s most enduring, recognisable and authentic symbols. It helps Irish consumers identify products and services that are all together a better choice for the life of their communities and of Ireland.

Guaranteed Irish is a not-for-profit business membership organisation representing businesses in Ireland since 1974.

For more info on Guaranteed Irish and what it means to be a member, visit our site




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