Guaranteed Irish Month launched to a full room in Croke Park on Friday, 1st March 2019 preceding a successful morning of networking. The event was attended by Helen McEntee TD, Minister of State for European Affairs. The ‘Ireland’s Winning Business Teams’ briefing offered Guaranteed Irish members an opportunity to meet with the Minister and discuss how the outcome of Brexit negotiations will affect businesses in Ireland.
To tie in with its theme of teamwork, Guaranteed Irish Month was launched at the home of Irish sport, Croke Park, by Minister McEntee, who was joined by an expert panel featuring:
- Peter Sherrard, CEO of the Olympic Federation of Ireland
- Paul Rellis, CEO of Viatel
- Fiona Muldoon, CEO at FBD Insurance
- Fergal Murphy, General Manager at Kingspan Ireland
Guaranteed Irish Month is an annual event which aims to shine a spotlight on businesses in Ireland that create sustainable jobs and add significant value to their local communities, and encourage consumers to buy products, gifts and services from businesses based in Ireland.
Running for the entire month of March, a range of activities are planned for ‘Guaranteed Irish Month’, including partnership campaigns with leading brands such as SuperValu, FBD Insurance and Harvey Norman, and an extensive marketing campaign showcasing members’ success stories from across the country. Guaranteed Irish has also launched a new website which features a dedicated members’ portal, allowing Guaranteed Irish members to easily contact, trade and do business with one another.
Brid O’Connell, CEO of Guaranteed Irish, said: “Guaranteed Irish Month is all about supporting businesses in Ireland, helping them go from strength to strength and continue to provide more high-quality jobs for communities across the country. As confidence in the Irish economy grows, it’s crucial that businesses continue to expand at home and abroad, strengthening Ireland’s reputation for quality goods and services, innovation, and competitiveness in business.
“However, it’s clear from speaking to our members that Brexit represents a significant existential threat to that growth, and our panel of speakers will address how it will affect a range of sectors, and what can and is being done to mitigate its effects and create new possible opportunities.”
Helen McEntee, TD, Minister of State for European Affairs, said: “I am delighted to launch this year’s Guaranteed Irish Month, which aims to promote businesses in Ireland that create sustainable jobs and add significant value to their local communities.
“It’s vitally important that we encourage people to shop and buy local. If we all do this we will boost local economies, helping to make towns and villages more sustainable throughout Ireland.”