The winning project, Pfizer Healthy Town 2016, run in collaboration with The Irish Times and Healthy Ireland, is an initiative aiming to create and improve the physical and social environments that impact health through collaboration with local businesses and civic groups. This is achieved by combining a series of health promotion and physical activity events including: free health checks, nutritional advice, cookery classes, information meetings and activities such as running clubs, organised walks and fitness sessions.
Pfizer faced strong competition from A. Menarini Pharmaceuticals Ireland for the Get Breathless for COPD Cycle, for which the company received a commendation from the judges.
Commenting on Pfizer’s win, Brid O’Connell, CEO of Guaranteed Irish, said:
“Guaranteed Irish represents businesses which are proud to invest in Ireland and that make a significant contribution to the communities in which they are based. We were delighted to sponsor the Pharmaceutical Social Commitment Project category at the Irish Healthcare Awards because the shortlisted companies exemplify these qualities: they have developed innovative CSR programmes that are making a real difference to their local communities and to Irish society overall.”
Pfizer is one of Ireland’s leading employers and the largest pharmaceutical sector investor and employer. One of the first pharmaceutical companies to locate in Ireland (1969), Pfizer has a rich heritage of innovation and expansion over a forty year period. Pfizer has over 3,300 colleagues across 7 locations based in Cork, Dublin, Kildare and Sligo. Total capital investment by the company in Ireland exceeds $7 billion.
October was ‘GI Pharma Month, during which Guaranteed Irish showcased the contribution made by the pharmaceutical and healthcare sectors to Irish jobs, communities and the Irish economy.