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Smurfit Kappa Ireland joins Guaranteed Irish
07 August 2018|Press Release

Smurfit Kappa Joins Guaranteed Irish

Smurfit Kappa Ireland, a world-leading producer of paper-based packaging, has been announced as a new member of Guaranteed Irish, the not-for-profit business membership organisation championing homegrown and international businesses operating in Ireland.

Smurfit Kappa Ireland has over 660 employees across an integrated network of nine corrugated packaging, security print, news print and point of purchase display facilities strategically located throughout the island of Ireland.

Focused on providing bespoke, optimised solutions that deliver real value and business impact for customers, Smurfit Kappa Ireland offers a unified packaging, specialist print and display solutions service for businesses from small to large. This provides an end-to-end experience to get a client’s product to the market faster, either on-and-off the shelf or direct to the consumer’s door. 

Smurfit Kappa Ireland is currently offering a free 10-day consultation to businesses to assess the effectiveness of their existing packaging, brand and supply chain process. The consultation will include a cost analysis and commercial recommendations as well as tailored supply chain and marketing innovations.

Smurfit Kappa Ireland’s business practices are based on the principles of long term sustainable development, and this is engrained in every fibre of the company’s processes, products and people. As part of Smurfit Kappa Ireland’s commitment to building a sustainable future in Irish communities, every year its employees donate their time, effort and expertise to making a real and lasting impact within their local communities.

Brid O’Connell, CEO of Guaranteed Irish, says she is delighted to welcome Smurfit Kappa Ireland to the organisation: “We are delighted to have a successful company like Smurfit Kappa Ireland join Guaranteed Irish. We look at three core criteria when assessing an applicant for membership – jobs, community and provenance – and Smurfit Kappa Ireland ticks all of these boxes in abundance. The company is committed to providing jobs in local communities and encapsulates the very essence of Irishness and ‘best in class’ across all aspects of their business around the country. The Guaranteed Irish symbol is recognised as a sign of Irish provenance and trust, and this will be a significant benefit to the Smurfit Kappa Ireland brand in the future. Our mission as an organisation is to increase membership to 1,000 companies by the end of 2020 through a mix of indigenous and international business and, with the addition of new members such as Smurfit Kappa Ireland, we are well on the way to achieving this goal.”

John O’Loughlin, CEO of Smurfit Kappa Ireland, says becoming a member of Guaranteed Irish showcases the Irish roots of the business: “Smurfit Kappa Ireland prides itself in driving sustainability, quality and commitment from the core of the business. These are values which Guaranteed Irish support. Along with our extensive range of products and services, our customers receive expertly driven consultations about their supply chain, packaging and branding. This collaboration process has reaped many success stories for our customers over the 84 years we have been in business. We are delighted to become a member of Guaranteed Irish and look forward to working with the team.”

Smurfit Kappa Joins Guaranteed Irish