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We're hiring: Digital Marketing Executive
31 May 2018|Careers

Guaranteed Irish is hiring

Do you love marketing, graphic design and social media? Would you like to work for a national brand which represents 300 leading companies in Ireland? We’re looking for a Digital Marketing Executive to join our team.

If this sounds like the type of role you would be interested in, this could be the perfect opportunity!

You’ll work with our Communications Manager at our office in Dublin 2 to manage our content strategy and execute a variety of marketing projects. Your goal will be to help us continually improve our online presence, grow our membership network and promote our current members. This position will suit a recent marketing graduate with 1-2 years’ work experience and strong graphic design skills looking to gain experience with a national brand.

Key responsibilities:

  • Execute creative social media marketing campaigns across a multitude of sectors both B2B and B2C to grow our membership network and to promote our current members
  • Manage our Facebook, Twitter, LinkedIn, Instagram platforms, generating brand awareness, increasing our follower base and engagement rates, and carrying out online community management
  • Utilise social media, PPC and display campaigns to create a desire to seek out information on membership and to drive traffic to the Guaranteed Irish website
  • Manage target audience creation, constantly reviewing for optimisation
  • Meet monthly targets of new leads from digital platforms, entering into our CRM system
  • Manage content on our company website, including writing original (keyword optimised) content and working with member companies to feature their posts
  • Create monthly e-zines and other communications to members and non-members using Mailchimp
  • Creation and execute content marketing calendar for all digital platforms
  • Responsible for reporting on website performance (e.g. conversion rates) and effectiveness of social media advertising campaigns on a weekly, monthly and quarterly basis
  • Work with the Communications Manager to identify opportunities for new projects and driving them through to completion within budget
  • Designing PowerPoints, application forms, infographics, and various marketing creatives for print and digital using Adobe Creative Suite
  • Assist in the planning and marketing of Guaranteed Irish events, contributing to member retention
  • Attend ad-hoc Guaranteed Irish and industry events, sharing content on social media
  • Liaise with external partners such as PR agencies, creative agencies and media advertising agencies as appropriate
  • Manage access to brand assets and ensure brand compliance by our members
  • Marketing administration including updating our CRM system

Requirements

  • 1-2 years’ experience in a marketing, digital marketing or communications role, or similar position desirable
  • Degree in marketing/digital marketing or business
  • Graphic design skills (InDesign, Photoshop, Illustrator) a must
  • Highly competent in social media (Twitter, Facebook, LinkedIn, Instagram)
  • Strong knowledge of WordPress
  • Excellent copy writing skills and proof reading experience
  • Fast learner with strong attention to detail
  • Creative, dependable and organised
  • Good photography skills – able to capture images on the go
  • A strong work ethic and a positive attitude
  • Comfortable operating to multiple deadlines and handling many projects at once
  • Native English with excellent communication skills

Nice to Have

  • Experience working with Google Analytics, email marketing software (MailChimp) and a CMS system (Zoho) is a plus
  • Experience with Facebook Ads and Twitter Ads
  • Knowledge of keywords and SEO
  • Experience with PPC and display advertising
  • A qualification in Google Analytics
  • Knowledge of the business landscape in Ireland

Location: Dublin 2

Duration: Full-time, 9.30am-5pm

Start date: Immediate

Apply with your CV and cover letter before the deadline of Thursday 21st June at 5pm to info@guaranteedirish.ie