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Brand Activation Champion

A monthly marketing fund has been established to reward members brands’ exemplary advocacy of the Guaranteed Irish symbol. Each month Guaranteed Irish will be rewarding one business member for their best uses of the symbol with a Brand Activation Champion prize in association with The Irish Times.

This €15,000 prize package includes:

Three featured advertisements in the Irish Times
Local radio ad campaign
Featured posts and promotion across Guaranteed Irish’s social channels
Regional press release courtesy of the Guaranteed Irish Marketing Team
Shortlisted in the “Brand Activation Champion” category at the 2026 Guaranteed Irish Business Awards
A certificate acknowledging that your company is this month’s Brand Activation Champion.

Are you ready to get behind the national symbol of Trust?

If you wish to apply, please click on the link below.

For more information, contact marketing@guaranteedirish.ie

Members must showcase the Guaranteed Irish symbol on packaging, Point of Sales, promotional material, email signatures, fleet, social media platforms, PR, and website.

99% of members agree the symbol communicates how support for local businesses and communities can help develop a local sustainable economy.
96% of members agree that symbol as stands Guaranteed Irish stands as the primary national symbol of trust and provenance.
91% of members agree that they have benefitted financially by having the symbol on POS, packaging, marketing materials and digital communications.
79% of consumers agree that buying from Guaranteed Irish businesses, they are promoting a sustainable economy.
(Source - Market Dynamics / RED C Research 2023)

Respa Beds awarded Brand Activation Champion for March 2026.

From fleet and POS to advertising and social, Respa seamlessly integrated the “G” across their marketing activities – bringing the mark to life in a consistent and creative way. Their campaign not only stood out visually but also reinforced a strong commitment to Irish jobs, local communities, provenance, and sustainability.