Brand Activation Champions - Guaranteed Irish

Calling all members, does your company display the symbol proudly across all marketing activities?

Guaranteed Irish is looking out for Brand Activation Champions!

A monthly marketing fund has been established to reward members brands’ exemplary advocacy of the Guaranteed Irish symbol. Each month Guaranteed Irish will be rewarding one business member for their best uses of the symbol with a Brand Activation Champion prize in association with The Irish Times. This is a great PR opportunity to get your business noticed and receive a certificate of recognition!

Are you ready to get behind the national symbol of Trust?

Members must showcase the Guaranteed Irish symbol on packaging, Point of Sales, promotional material, email signatures, fleet, social media platforms, PR, and website.

99% of members agree the symbol communicates how support for local businesses and communities can help develop a local sustainable economy.
96% of members agree that symbol as stands Guaranteed Irish stands as the primary national symbol of trust and provenance.
91% of members agree that they have benefitted financially by having the symbol on POS, packaging, marketing materials and digital communications.
79% of consumers agree that buying from Guaranteed Irish businesses, they are promoting a sustainable economy.
(Source - Market Dynamics / RED C Research 2023)

The monthly Brand Activation Champion Winner will receive a prize valued at €15,000 to include the following:

Irish Times print feature which will run on an editorial page (e-paper feature also included).
Irish Times coloured back page advert on the date of your choice (and subject to availability).
Irish Times text advert on the date of your choice (and subject to availability).
Primetime local radio ad campaign valued at €2,000 (script writing and professional studio recording included).
Guaranteed Irish PR & social promotion across all social channels.

Thorntons Recycling was awarded
Brand Activation Champion for January.

thorntons-recycling.ie

Calling all members, does your company display the symbol proudly across all marketing activities?

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