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Members eLearning Session – Session 2
9 March 2021 @ 10:00 am – 10:30 am
Free
Guaranteed Irish Members eLearning – Session 2
Writing a Winning Press Release
Join Bríd O’Connell, CEO of Guaranteed Irish and Klara Heron, Editor of Irish Country Magazine, as they share top tips with practical examples on how to write a winning press release that will attract media attention and help grow your company’s presence.
In this 30-minute webinar, Brid O’Connell will demonstrate how to utilise the Guaranteed Irish Brand power in your press release to help your company stand out from your competitors.
While Klara Heron will share the top tips and the must ‘dos and don’ts’ of writing a press release from the editor’s eyes.
We look forward to seeing you on Tuesday the 9th of March @ 10 am.
What is an eLearning Session?
Guaranteed Irish eLearning sessions are 30-minute webinars, available to members only, sharing practical and easy to implement business advice to help members stay ahead. Industry leaders from all sectors will join Brid O’Connell, CEO of Guaranteed Irish, to share their top tips and tricks to improve and succeed in your business. Seven sessions will take place throughout the year on various business topics, such as marketing and PR, HR, website maintenance and supply chain. They will be fully accessible any time on the members-only portal for your perusal.
Meet our guest speakers…
Klara Heron – Editor @ Irish Country Magazine
Klara Heron is the Editor of Irish Country Magazine. With over a decade of experience in Irish magazines and media, including The Gloss and Woman’s Way, a stint in PR via the Fitzwilliam Institute, and a year working for a media company in New York, she has been at the helm of Ireland’s leading luxury lifestyle magazine for the past two years. In that time the magazine has grown its presence in the Irish market, appealing to readers with a wide variety of interests, from fashion to gardening, recipes to mindfulness, beauty to business. Klara is passionate about all things Irish and as such has actively grown the magazine’s Irish Made brand from a small stamp inside the magazine to it’s biggest ever Irish Made Awards in 2020. Having been on both sides of PR campaigns, and regularly receiving press releases (sometimes hundreds in a week!), she has an invaluable insight into how to put your best foot forward when it comes to getting attention from editors.