Guaranteed Irish hits the jackpot!


Guaranteed Irish hits the jackpot!

National Lottery operator awarded the Guaranteed Irish licensed mark.

Premier Lotteries Ireland (PLI), the operator of the National Lottery, has been awarded the Guaranteed Irish Mark in recognition of its’ support for sustainable jobs in Ireland, contribution to local communities and its’ commitment to Irish provenance.

Guaranteed Irish is the national symbol of trust and provenance for businesses in Ireland. The licensed Guaranteed Irish symbol is awarded to indigenous and international companies operating in Ireland which provide quality jobs, support local communities and are committed to Irish provenance. Currently, Guaranteed Irish supports over 2,000 member businesses, who employ 120,000 people and contribute €13.15 billion to the Irish economy.

Since the inception of the National Lottery in 1987, more than €6 billion has been raised for community groups, individuals and projects through the Good Causes Fund. In 2021 alone, a record-breaking €304 million was raised for community groups, projects and individuals throughout Ireland.

PLI directly employs approximately 220 people, primarily based at its’ Lotto HQ headquarters on Abbey Street in Dublin 1. Central to the successful operation of the National Lottery in Ireland are approximately 5,400 retail agents who play a vital role in raising Good Causes funds for their local communities.

With sales exceeding over €1 billion in 2021, approximately 90% of all revenue generated from sales of National Lottery games was returned to communities in the shape of prizes (56%), funding Good Causes (29%) and commission to retailers (5%) all over Ireland.

Welcoming Premier Lotteries Ireland into the Guaranteed Irish community, Chief Executive of Guaranteed Irish, Bríd O’Connell said, “We are delighted to officially welcome PLI, the operators of the National Lottery into the Guaranteed Irish family. When we assess applicants for membership, we look at three core pillars – jobs, community and provenance. Communities all over Ireland have benefitted from the National Lottery, in some way since it’s foundation and we are pleased to recognise the contribution that the organisation have made to our society as operators of the National Lottery in Ireland.”

Chief Executive of Premier Lotteries Ireland, Andrew Algeo said, “As an Irish business, we are all incredibly proud of the contribution we make to Irish society through the sale of National Lottery games, each and every day. A recent Benefacts report estimated that 34% of all charitable giving in Ireland came through our players participation in National Lottery games. Our players and of course, our individual retail partners continue to play a vital role in raising Good Causes funds for their local communities which has a long-lasting impact on every town, village and community in Ireland. The National Lottery is all about enhancing people’s lives, not just for those who win but for everyone in our society.”



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17 Jan 2023 This morning, Tuesday January 17th, Guaranteed Irish CEO Brid O’Connell spoke with Joe Lynam on Newstalk’s Breakfast Business about