Meet our team dedicated to championing business in Ireland

Brid O’Connell


Brid O’Connell, MMII, MMPRII, MSc (Hons), was appointed as CEO to Guaranteed Irish in July 2016. Brid has a long career in marketing, branding, communications and PR. She has welcomed the opportunity to add value to Guaranteed Irish members through her revitalising and repositioning of the organisation to reflect modern Ireland in a global economy.

Prior to joining Guaranteed Irish, Ms. O’Connell worked as the CEO of Meath Tourism, Meath County Council, and founded Welcome Marketing & Luxury Ireland which she continues to advise today.

Jean Robins

Accounts Manager

Jean joined Guaranteed Irish in early 2009 as Accounts Manager and Credit Controller having gained vast amounts of experience in various companies such as Drought Ltd, Total Haircare Ltd, Pitney Bowes, Lely Ireland, and MSL.

Amanda McArdle Guaranteed Irish

Amanda McArdle

CRM and Sales Administrator

Amanda graduated in 2011 with a Bachelor’s degree (Hons) in Cultural Studies and moved to Seoul, South Korea, where she began a successful career in education and publishing. In 2016, she changed country and career when she moved to Auckland, New Zealand, where she transitioned into business development. Since returning to Ireland, Amanda has joined Guaranteed Irish as CRM and Sales Administrator and begun her MA in Creative Writing.

Allison Wheeland Guaranteed Irish

Allison Wheeland

Digital Marketing Executive

Allison joined the team as a Digital Marketing Executive in 2018 to work on all things social media and graphic design.

A graduate of Trinity College Dublin, she has previously interned with Irish-owned companies TheIrishWorkshop.com and DRIFT Knitwear. She has also completed work experience at the Dublin-based design agency Dynamo.